Behind The Screens: Dr. Adam Alter (Bestselling Author of "Irresistible" and "Drunk Tank Pink" and Professor of Marketing at New York University’s Stern School of Business)(Ep. 18)

We all know that technology is addictive. What you might not know is that it is designed to make addicts out of us all. Behind our screens, there are many complex algorithms wrestling for our attention. When one of them wins, it tries to pin our attention to it for as long as possible. The problem is the algorithms are very successful. In this episode, we sit down with Dr. Adam Alter, bestselling author of "Drunk Tank Pink" and "Irresistible" and professor of marketing at New York University’s Stern School of Business. He explains to us the science behind what is keeping us there, the cues these algorithms are taking advantage of, and other fascinating facts. However, Dr. Alter also highlights the double-edged sword of technology. It isn't an addictive thing set out to destroy humanity. Technology has been very important in bringing people together during the pandemic and other disasters. Dr. Alter explains how we could use the same principles that keep us rooted in our chairs, couches, and beds on social media to help kids learn on online school, help people lose weight, and keep the population exercising.