Dr. Adam Alter: Bestselling Author of "Irresistible" and "Drunk Tank Pink" and Professor of Marketing at New York University’s Stern School of Business (Ep. 18)

Alter Karsten Moran NY Times.jpg

Dr. Adam Alter

Dr. Adam Alter thinks outside the box when it comes to his books. He is a NYT bestselling author with his two books Drunk Tank Pink and Irresistible. Drunk Tank Pink is pulling the wool off of our eyes and showing us how our environment greatly affects what decisions we make. When Dr. Alter noticed that he was addicted to his phone, he began to research the cause.That led to his next fantastic book, Irresistible, which shows us the science behind the technology that hooks us. Dr. Alter is constantly noticing the ignorance that we have towards forces that are constantly controlling and changing us. Ignorance isn’t always bliss. Dr. Adam Alter is showing us a new side of the world we thought we knew.

If you want a full bio and want to see his website:

http://adamalterauthor.com/

If you want to check out his books:

Click on the names of the books to visit them on Amazon.

(*Photo credited to Karsten Moran, NY Times.)

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Nathan Fa’avae: 6x World Adventure Race Champion and Winner of “The World’s Toughest Race” (Ep. 19)

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Dr. Shane O'Mara: Author of "In Praise of Walking" and Professor of Experimental Brain Research at Trinity College Dublin (Ep. 17)